Lately, the famous Dutch brewery Heineken started a new campaign on YouTube with the title “The Entrance” and the tags “Open your world”. The video highlights the song “The Golden Age” by “The Asteroids Galaxy Tour” in particular-or rather shows a new version of it. If one watches the video carefully it becomes clear that Heineken has spent a lot of money on the campaign with the focus on the video becoming a viral success. But have look yourself:

As one can see the video end with the line “Open your world” and in a smaller font beneath one can see the site adress of the company´s Facebook page. It is very likely that Heineken wants to keep up with many other companies like Coca Cola who also have their own Facebook pages. But this still seems to be a long way to go.

See also: ferket.com, thedrinksbusiness.com