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Viral Marketing
Heineken campaign- “Open your world”
Jan 29th
Lately, the famous Dutch brewery Heineken started a new campaign on YouTube with the title “The Entrance” and the tags “Open your world”. The video highlights the song “The Golden Age” by “The Asteroids Galaxy Tour” in particular-or rather shows a new version of it. If one watches the video carefully it becomes clear that Heineken has spent a lot of money on the campaign with the focus on the video becoming a viral success. But have look yourself:
Fingerboarding
Jan 1st
Does anyone still know about fingerboarding which was quite popular in the 70s? A new commercial clip has occured which picks up the idea of fingerskating and has brought it to perfection. The result is really impressive. In the meantime, the video by the Paris fashion label Hermès has been accessed nearly 400,000 times during the last weeks. But have a look at it and form your own opinion about it!
Stop motion video clip by Moleskine
Dec 14th
In times of smartphones and tablet pcs people decreasingly make use of the good old paper notebook. But many people still prefer the”paperwork” as it more personal. Of course, paper notebooks are not appropriate for all sorts of correspondance but they present the ideal platform to put personal thoughts and ideas on record. The following stop motion video clip by Moleskine points up that paper notebooks are not out of fashion yet. This commercial has been worked out with a lot of creativity and one gets a notion of the hours of work it must have taken to finish it. So, have a look: